Industry Standards

Our Standards & Professional Commitment

We uphold clear professional standards that protect models, strengthen industry trust, and support quality work across Nakuru’s fashion and creative economy.

Model Safety

Promoting safe working environments, respectful conduct, and responsible casting practices.

Ethics & Conduct

Clear expectations for professionalism, punctuality, integrity, and respectful collaboration.

Event Accreditation

Accrediting events that meet standards for model welfare, fairness, and professional delivery.

Fair Opportunities

Encouraging transparent engagement, respectful contracts, and credible industry partnerships.

Nakuru City Modelling Association

Industry Standards & Professional Conduct Guidelines

Quick standards for models, organizers, brands, designers, and photographers. Read the highlights below, or download the full policy document: NCMA Industry Standards (PDF)

Note: These are recommended standards and guidelines to promote professionalism, safety, and fairness in the modelling industry.
1. Professional Conduct
  • Arrive on time for castings, rehearsals, and events.
  • Maintain professional appearance, hygiene, and respectful communication.
  • Follow show direction and event coordination instructions.
  • Represent brands responsibly and avoid misrepresentation.
  • Avoid behavior that damages the reputation of the industry.
2. Model Safety & Protection
  • Models must work in safe, respectful environments.
  • Job expectations must be clear before the assignment begins.
  • Models may decline assignments that compromise dignity, safety, or values.
  • Harassment, exploitation, and unsafe conditions are prohibited.
3. Fair Compensation (Recommended Ranges)
Runway / Fashion Shows
KSh 5,000 – 20,000 (per show)
Corporate Brand Activations
KSh 8,000 – 25,000 (per day)
Promotional / Exhibition
KSh 5,000 – 15,000 (per day)
Commercial / Advertising Shoots
KSh 10,000 – 50,000 (per shoot)

Payment terms should be agreed upfront. Recommended: 50% deposit and balance within 24–72 hours after delivery/event.

4. Model Contracts & Booking Standards

All professional engagements should have a clear written agreement covering:

  • Nature of assignment, location, and duration
  • Fees, payment method, deposit, and payment timeline
  • Dress code, rehearsals, and performance expectations
  • Image/video usage rights and limitations
  • Cancellation terms and replacement policy
5. Image & Photography Rights
  • Images may only be used for the agreed purpose.
  • Commercial use requires explicit consent.
  • No edits that harm the model’s reputation.
  • Credit the model where applicable and agreed.
6. Standards for Event Organizers & Clients
  • Provide safe working environments and proper backstage facilities.
  • Share schedules, call times, and rehearsal plans early.
  • Respect agreed working hours and compensation.
  • Maintain professional conduct from staff and teams.

Events that comply may qualify for NCMA Accreditation.

7. Social Media & Personal Branding
  • Present yourself professionally online.
  • Avoid content that damages professional reputation.
  • Respect brand partnerships and confidentiality agreements.
  • Avoid misrepresenting affiliations or endorsements.
8. Diversity, Inclusion & Respect

NCMA supports equal opportunity and respectful engagement across:

  • Ethnicity, religion, body type, cultural background, and gender
  • Talent and professionalism as the basis for opportunity
9. Training & Professional Development
  • Runway and posing coaching
  • Grooming, etiquette, and professionalism training
  • Personal branding and communication skills
  • Portfolio development support
10. Reporting Violations & Complaints

You can report concerns related to:

  • Harassment or exploitation
  • Non-payment or unfair trading practices
  • Unsafe working environments
  • Breach of professional standards

Reports are handled through NCMA’s Ethics & Compliance process.

Download the Full Policy Document

Want the detailed version (full clauses, definitions, and enforcement process)? Download below.

Download Full Policy (PDF)

Tip: If the PDF doesn’t preview on some phones, the download button will still work.

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